Work

About

Contact

THE PETSHOP

·

PET CARE & COMMERCE

Connected

· Pet Care

Connecting veterinary care, pet profiles and commerce around the ongoing needs of the pet.

Role

Senior Product Designer

Platform

iOS & Android

Scope

Product Design · UX/UI · Service Design · Commerce

The Petshop — Case Study

Overview

I designed a connected pet care experience that brings veterinary recommendations, care plans, appointments and recommended products into the pet profile. Rather than treating care and commerce as separate journeys, the experience helps owners understand what their pet needs, take action and continue managing ongoing care in one connected flow.

Pet profiles bring care plans, appointments and ongoing health needs into one place, giving owners a clear view of what their pet needs next.

Vet-recommended products are connected directly to the care plan and grouped by priority, helping owners understand what is required, optional and suitable before adding items to cart.

After purchase, products, reminders and upcoming appointments remain linked to the pet’s care plan, turning a one-time transaction into an ongoing care journey.

Product Designer based in İzmir, Türkiye.

Designed with curiosity. Built with Figma Sites.

© 2026 Ayhan Gümüşalan

Work

About

Contact

THE PETSHOP

·

PET CARE & COMMERCE

Connected

· Pet Care

Connecting veterinary care, pet profiles and commerce around the ongoing needs of the pet.

Role

Senior Product Designer

Platform

iOS & Android

Scope

Product Design · UX/UI · Service Design · Commerce

Full case study

Figma Slides

The Petshop — Case Study

Overview

I designed a connected pet care experience that brings veterinary recommendations, care plans, appointments and recommended products into the pet profile. Rather than treating care and commerce as separate journeys, the experience helps owners understand what their pet needs, take action and continue managing ongoing care in one connected flow.

Pet profiles bring care plans, appointments and ongoing health needs into one place, giving owners a clear view of what their pet needs next.

Vet-recommended products are connected directly to the care plan and grouped by priority, helping owners understand what is required, optional and suitable before adding items to cart.

After purchase, products, reminders and upcoming appointments remain linked to the pet’s care plan, turning a one-time transaction into an ongoing care journey.

Product Designer based in İzmir, Türkiye.

© 2026 Ayhan Gümüşalan

Designed with curiosity. Built with Figma Sites.